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Q: Who is Belkin and how do you know so much about interconnects and power?

A: Belkin is a leader in digital connectivity with over 20 years of experience in designing and building products for digital products including computers, monitors, and now home theater systems.

Q: What causes interference in home theater equipment?

A: Electrical interference can come from all sorts of places, including appliances like microwave ovens and hairdryers, nearby power lines, or even other equipment hooked up to your home theater system. PureAV interconnects are built to shield your audio, video and multimedia signals from outside interference. PureAV power products include models that isolate your components and condition the power feeding them to remove potentially damaging impurities and fluctuations.

Q: What is the difference between the Silver Series and the Blue Series?

A: PureAV Silver Series offers the latest in technology and design to provide the absolute best performance. PureAV Blue Series is for those with more limited budgets, offering performance far superior to out-of-the-box cables and ordinary power strips.

Q: What are the best audio connectors I can use?

A: The Audio Source to Sense chart will help you see which types of cables are superior in performance to the others, but your equipment may dictate which is the best you can use. If you have a recent, high-end component you'll probably have your choice of any of these, but older or entry-level models may offer only some of these connections.

Q: What are the best video connectors I can use?

A: The Video Source to Sense chart will help you see which types of cables are superior in performance to the others, but your equipment may dictate which is the best you can use. If you have an HDTV you'll probably have your choice of any of these, but older model televisions may offer only some of these connections.

Q: Can I use digital interconnects, like HDMI or DVI to upgrade my non-HDTV set to HDTV?

A: Sorry, but these cables will not help you if your TV is not HD-ready or HD-capable. However, other PureAV video interconnects will give you the best quality that your components are built to handle, even if they use older format connections like composite or S-Video.

Q: I just spent big bucks on my new home theater system, so why should I spend more to use your cables and power protection products instead of the cables that came in the box?

A: PureAV products are designed to extract the best possible performance out of your home theater system, no matter how much your system costs. Most of the time, you cannot extract the full features of your components without upgrading your cables, and power conditioning ensures you have clean, safe power protecting your investment. Sure, you could use the out-of-the-box cables and an inferior power strip, but that's like buying a race car and putting regular gas in it and running it on cheap tires: you can do it, but it defeats the purpose of buying a top-level product to plug into it.

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